Cover Video Hero Lp Fw24 Sportmax

"CAMERA OBSCURA": Sportmax FW24 Runway Show
A suspended place, swathed in darkness. A space where the imagination runs free, experiments, dances and leaves. Red lights – dream or reality?

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The Sportmax Fall-Winter 2024 Runway Show imprints on the collection a hypnotic magnetism that becomes a manifesto of a rigorous sensuality. The collection defines a counter-culture created in the 80s and explores a futuristic vision inspired by American and British sartorial traditions.

Elongated silhouettes with sculpted shoulders are outlined in this futuristic vision. The waist is accentuated. Contrasting textural effects alternate with transparencies and sophisticated geometries, enhancing shapes through refined layering games.

Shades of black, gray mélange and navy blue meet with touches of red, royal blue and white recreating chromatic balance of a space where the image gains a new vision.
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A GARDENER’S BALLAD
Sportmax Spring-Summer 2024 Runway Show